welcome

Thank you for taking the time to get to know me and my work. It is my goal to approach all my clients with empathy, respect, attunement, and a working knowledge of how to be the most supportive and helpful.

ABOUT ME

I was born in the deep South, specifically the Jim Crow era of racism and cultural divisiveness in Mississippi. I worked the farm with a culturally diverse community that taught me how to produce and accomplish day to day goals. I was 12 years old when the South desegregated and didn’t understand what many in my family (segregationists) meant by their condemnation of the very people who supported the success of our family. I felt like an outsider. I didn’t know it then, but my commitment to acknowledging the value of all people became a foundational principle of my life.

I moved to California in the 1980’s and recognized the love and value in community service. Along with a dear friend, we established a non-profit called JUST FRIENDS. We provided lunches to those living on poverty-stricken SKID ROW in Los Angeles for 13 years. We also provided clothing and holiday gifts for the community, which we came to know very well. Further, I experienced the grace and indelible courage of the men and women who were dying at the height of the AIDS epidemic through my volunteer work with Magic Johnson’s hospice program.

My journey to find meaning and purpose included getting my bachelor’s degree in music, working a decade in the Offshore Drilling Industry, and traveling the world. My past time always included prolific reading in psychology, leadership, and personal development.

At the age of 50, I finally decided to follow my lifelong dream of working as a Licensed Marriage & Family therapist. By the time I entered the Counseling Psychology graduate program at Pacifica Graduate Institute, I had already read 50% of the ‘suggested’ reading material for the degree.

After I became certified in providing family therapy, I worked for 5 years with adolescents in the criminal justice system. I then transitioned to school-based therapy, where I began to understand the powerful influence families have on their children, which led to my interest in the Relationship (attachment) based field of psychology, which I use daily in my work with couples and individuals. I have now been in private practice for 2 years.

When I’m not working with my clients, you can find me on a house boat or in nature. I use this time to meditate and reflect more deeply on the purpose of life, my relationships, and the inherent beauty expressed through nature and people. I love to work out, swim, and ride my bike. I am avid about living a balanced and holistic life focused on health.

I now volunteer at for Northern California Center for Emotionally Focused Couples Therapist (NCCEFT) as the scholarship coordinator to ensure there is a rich and diverse community of therapist for our clients to choose from.

My Practice

Relationships matter – they help us function better as individuals and live our lives from a more grounded place.

A safe, nurturing, and loving relationship has the power to heal experiences of isolation, anxiety, trauma, and loneliness.

In my work, my role is to help couples and individuals build those relationships with the people in their lives.

I look forward to speaking with you

Contact me

bill@billwardtherapy.com
(415) 625-0549

762 Gilman Street, Berkeley, CA 94710

Open Tue-Fri, by appointment only

What type of therapy are you looking for?

I am an advanced level Emotionally Focused Couples Therapist (EFT) and utilize Internal Family Systems and meditation techniques to help with emotion regulation skill-building.

Licensed Marriage and Family Therapist, 100349

It is my honor to work with all members of the following communities: Traditional, Gay allied, Bisexual/Polyamory allied, HIV/AIDS allied, Transgender allied